18 – 19 October 2018 in Bratislava  
School of Management in Trenčín / Vysoká škola manažmentu v Trenčíne
Panónska cesta 17, Bratislava, Slovakia

Chair of the Program Committee

Prof. Ing. Edita Hekelová, PhD., Rector of School of Management in Trenčín, Slovakia

Co-chairs

Prof. RNDr. Hvorecký Jozef, PhD., Ing. Renata Janošcová, PhD., School of Management in Trenčín, Slovakia

Program Committee

Prof. Ing. Petr Berka, CSc., University of Economics, Prague, Czech Republic
Branislav Bernadič, PhD., MBA, School of Management in Trenčín, Slovakia
Doc. Ing. Petr Briš, CSc., Tomas Bata University in Zlín, Czech Republic
Doc. Ing. Vladimír Bureš, Ph.D., MBA, University of Hradec Králové, Czech Republic
Prof. Ing. Soňa Ferenčíková, PhD., School of Management in Trenčín, Slovakia
Ing. Jaroslav Jambor, PhD., School of Management in Trenčín, Slovakia
PhDr. Erik Kubička, PhD., MBA, School of Management in Trenčín, Slovakia
Prof. Dr.h.c. MUDr. Branislav Lichardus, DrSc., Rector Emeritus of School of Management in Trenčín, Slovakia
Ing. Daniela Maťovčíková. PhD., School of Management in Trenčín, Slovakia
Dr. Ilkka Mikkonen, Oulu University of Applied Sciences, Oulu, Finland
PhDr. Ing. Zuzana Ondrejová, PhD., School of Management in Trenčín, Slovakia
PaedDr. Jana Palenčárová, PhD., School of Managemen
Prof. Arthur J. Rubens, PhD., Florida Gulf Coast University, Fort Myers, USA
Doc. PhDr. Monika Šestáková, DrSc., School of Management in Trenčín, Slovakia
Prof. Ing. Milan Terek, PhD., School of Management in Trenčín, Slovakia

Organization Committee

Mgr. Elena Csibová
Denisa Hackett, PhD., MBA
Ing. Božena Gajdošová
Jonka Ganeva
Ing. Jaroslav Jambor, PhD.
Eva Konečná
Peter Kročitý, PhD., MBA
Bc. Albert Ivančík
Mgr. Valéria Medárová, PhD., MBA
Ing. Silvia Rebrová, PhD., MBA
Ing. Andrea Zacharová, MBA

Science editors

prof. RNDr. Jozef Hvorecký, PhD.
Ing. Renata Janošcová, PhD.

Language editor  

Mgr. Valéria Medárová, PhD., MBA

Reviewers

All members of Program  Committee participated in reviewing processes

Technical editor

Marek Karais, MSTM

Photos

Marek Karais, MSTM , Peter Kročitý, PhD., MBA, Ing. Renata Janošcová, PhD.

 

Conference Proceedings

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ISBN 978-80-89306-37-4

Published by
Trenčín : Vysoká škola manažmentu v Trenčíne, 2018